Steve Blank: Engineering Leadership includes Business Model Design

In this section of the on-line course, Steve Blank introduces concepts of business model design, customer development, and agile engineering encapsulated within this  Engineering Leadership curriculum.

The links below are from Udacity.com (https://www.udacity.com/course/ep245)  You can login using a Google or Facebook sign in – or create a new account for yourself.

For Engineering Leaders taking this open and free course, we recommend the following sections:

a) Lecture 1: What we know now:
In this section, Steve Blank explains a context for intapreneurial new ventures and why Business plans and product planning do not work well for new products and new businesses.  Generally in these cases, customer information is not well known.

b) Lecture 1.5: Business Models and customer development
This section explains in more detail the business model canvas and the iterative process of validating business model hypothesis.  Other concepts defined: Customer development, Pivots, and market sizing. 

c) Lecture 2: Value Propositions
In value propositions, Steve Blank defines qualitative value propositions and minimum viable product.

d) Lecture 3: Customer Segments
In this lecture, Steve Blanks defines the customer segment archetype as the counterpart to value proposition. His definition of Archetypes is similar to Personas are defined by Geoffrey Moore in Crossing the Chasm.

Image: steveblank.com

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